By creating the brand of Softlan in 2001, Pakshoo Industrial Group supplied a large number of products in the field of clothes hygiene, such as liquid fabric softeners, to the domestic market. Shortly after its creation, the brand managed to take on a leading role in the Iranian market of liquid softeners for towels and clothes.
In 2007, Softlan rolled out its first liquid laundry detergent in the market and, a year later in 2008, debuted its handwashing and washing machine detergent powders. By maintaining the high quality of its products, Softlan has, ever since, managed to capture a major part of the domestic market of products for clothes hygiene.
Softlan has been created to, by responding to consumers’ all needs in the field of washing clothes, stand by families and contribute to the higher quality of their lives. The brand’s goal is to produce diverse and high-quality products to provide all-out responses to consumers’ concerns and needs in the field of washing clothes (washing by hand and with washing machine and production of fabric softeners). In this path, Softlan endeavors to, in addition to ensuring the cleanliness and hygiene of clothes and fabrics, minimize Iranian families’ concerns about protecting their textiles against damage.
